A direct marketing company can help you build your business. A company that specializes in direct marketing offers you the potential to gain further sales from existing customers or clients, and new sales from new customers.

Direct marketing involves building a direct, close relationship with your customers. A direct marketing company can help you market your product or service to the people that are most likely to buy off you.

A direct marketing company can assist you with many tasks, such as:

•    Identifying your market area and customer. A direct marketing company can help you place your customers in specific categories such as occupation, age, income, lifestyle, housing, attitudes, location, etc., making it easier to sell to these customers.

•    Maintaining loyalty with existing customers. A direct marketing company can help you keep you keep these customers loyal and away from the competition.

•    Selling more to existing customers. A direct marketing company can help you present products and services to existing customers.

•    Spending less on advertising. A direct marketing company can help you adopt a more cost-effective marketing approach.

•Providing information to assist in the sales of high-cost items. A direct marketing company can also assist you in preparing information to help the customer purchase.

A direct marketing company will analyze your business, develop a customer profile, suggest methods to reach your customer and then offer assistance in creating tools to reach your customer. An essential part of any marketing and business strategy is developing a customer profile, with a careful understanding of who your customer is, why they buy, where they buy, and why they choose to buy from your company. These behavioural characteristics of your “market,” or potential market determine all marketing, advertising and communication activities.

A direct marketing company can be a helpful way to expand your sales. Once a customer profile is developed, a company can help you strengthen your relationship with existing customers and find new customers. The company can also prepare these materials for you, from the written material, graphic approach to the distribution of the material. You can also measure the results and work out how effective a campaign has been. This could be anything from an email program, a telemarketing campaign, an electronic broadcast campaign, a social media program, print or magazine advertising program, to a carefully targeted website.

A direct marketing company can also help you in choosing the right tools for your product. With such complexity in the business environment, a company that specializes in marketing can advise you the best means to reach your customer. That could mean a variety of tools, such as database creation and management, social media campaign, advertising efforts, or perhaps even your sales force, depending upon the type of product being sold.

A direct marketing company can help you develop a complete package to reach your customer, from the right customer profile, the right tools to reach that customer, to the evaluation of those tools.