We are now living in a world where reputation means more than ever before. People read reviews, consult their friends, and write online reviews more and more. In fact, according to research done by the Spiegel Research Group, almost 95% of shoppers read online reviews before making a purchase, and each of those people are swayed by what they read. What this tells us is that reputation matters. A few bad reviews are enough to tank a company’s success, whether they are a restaurant, a seller on Amazon, or a client-based company. No matter who you are, reputation is becoming more important to people than price and even convenience. So how does a company build a strong reputation? The best way is with an advertising agency Austin.

The truth is that many companies try to build their reputation independently, and this can often lead to the exact opposite results than they desired. Rather than trying to create a reputation on your own, you should consider using an advertising agency.

Here are a few ways in which the right advertising agency in Austin can help you build your market reputation and reach new levels of success at the same time.

1. Give your brand a personality

There is a reason Apple called their virtual assistant “Siri” instead of “iPhone Helper.” There is also a reason why sports teams have their mascots at their games. In both of these instances, the brand is given a name, a personality, and, in the case of mascots, a distinctive and personable look. Brands today need to exude personality. They cannot simply sit there as a logo and a company name. One of the great advantages of working with an advertising agency in Austin is that you can build a personality for your brand that makes your company more relatable while representing your company’s values and mission.

Often, when companies attempt to give their brand a personality on their own, it can come across as ingenuine or phony. But by building a personality from the ground up with an advertising agency in Austin, you can get a relatable and believable brand that people will want to engage with and support. When you have a relatable brand personality, you will increase your reputation and notoriety all at once, all while giving your clients and customers something they can recognize and share.

2. Get a whole new perspective

We all have the tendency to only see what we want to see, or to see things from only our own perspective. This can happen in brand market reputations as well. We often can see only what we want to see, or surround ourselves with our true believers, ignoring what everyone else is saying. By working with a recognized and experienced advertising agency in Austin, you can build a reputation that considers not only your detractors, but also your competition and trends in the industry. This can help you generate a reputation that is both cutting edge and, most importantly, durable. A strong reputation can keep people loyal even when your company hits hard times or makes a mistake, and that means success and longevity.

3. Offer new value to current and future clients

While many people see advertising as a way to attract new customers and clients, using an advertising agency in Austin is actually an effective way to remind people why they loved your company to begin with. The best reputation-building campaigns are created with the idea of generating new business and enhancing existing connections. After all, connecting with those who are already aware of your brand helps turn customers into ambassadors, and those are the people that will solidify your brand’s reputation in ways that no one else can.

If your company needs to grow, the best thing you can do build up a reliable and effective reputation. Doing so can make your brand more relatable to clients and customers, create new connections, help you weather bad times, and spread your products and services through word of mouth. And the best way to create a strong market reputation is with an advertising agency in Austin. Without the right help, you may end up with a brand reputation that does the exact opposite that you want, with disastrous results.