China has come up as an attractive investment destination for foreign businesses, especially because of its enormous eCommerce market. Are you thinking of starting your business in China? If yes, it is very important that you get help from a China eCommerce agency. But why should you choose such an agency? Let’s dig in to find out.
Booming eCommerce Market in China & Need for a China eCommerce Agency
● Why do Foreign Businesses see Opportunities in the Chinese eCommerce Industry?
○ With a volume of US$1.95 trillion, China has the largest eCommerce market in the world.
○ This enormous eCommerce landscape has become the No. 1 destination of the largest online retailers in the world such as Alibaba Group’s Tmall China, JD.com, NetEase’s Kaola, and Xiao Hong Shu.
● More than 80% of their sales come from mobile devices, smartphones, and tablets.
● In fact, most of these buyers use mobile payment apps such as Alipay, UnionPay, WeChat Pay, and others to buy online products.
● Chinese consumers are highly brand conscious and have a thing for foreign luxury items. Some of the foreign branded items that are very popular among Chinese consumers are highly fashionable clothing, cosmetics, jewelry, household products, and electronics.
● Why do you need an eCommerce Agency to set up and grow Business in China?
These agencies improve your business communication by helping you with Chinese Mandarin language skills and also offer guidance in a wide range of ways. They are also much more affordable than multilingual staff.
How does a China eCommerce Agency Help Your Business?
A Chinese eCommerce agency can help your business in the following ways:
● Business communications with Chinese Mandarin language skills
● Design and develop your website
● Promote your business to your preferred target audience
● Help your business in navigating through the Chinese eCommerce landscape
Now, let’s discuss some of the ways through which a China eCommerce agency can help your business:
1. Plan Strategy
For your marketplace entry, a Chinese eCommerce agency will first discuss your business model and goal. Once they have a clear idea, they will do market/competition research/analysis and help you formulate a foolproof multi-channel eCommerce strategy.
2. Design & Develop eCommerce Website
Chinese eCommerce agencies collect consumer data and accordingly create relevant user experience (UX) designs along with high-level user interface (UI). They will also help you by setting up an eCommerce website and will also carry out tests to check its user-friendliness or appeal to the target audience.
3. Setup and Operate your eCommerce Store
A China eCommerce agency can also help you with the management and operations of your eCommerce store. It can help you with reliable customer service so that your online business’s ability for customer satisfaction increases, leading to increased customer retention.
4. eCommerce Marketing & Promotion
An agency can assist you to create marketing materials and also promote your business to your target audience. Some of the promotional services that these agencies provide include:
● Search Engine Optimization (SEO)
● Search Engine Marketing (SEM)
● Social Media Marketing (SMM)
● Build relationships with Key Opinion Leaders (KOLs) for a favorable recommendation
● Build relationships with Key Opinion Consumers (KOCs) for a favorable review
They would regularly audit your site’s traffic so that they can optimize promotional strategies to make your product more popular and your products get more traffic and clicks.
5. Develop Cross-border Ecommerce Solutions & Set up Payment Gateways
A China eCommerce agency helps your business in acquiring Chinese business licenses, organizing direct shipping, and getting customized clearance. It can help you in finding trading opportunities with other cross border eCommerce platforms. Even if you need to integrate payment gateways to your online store, the agency can help you out.
Bottomline
If you are looking for a one-stop solution for starting your eCommerce business in China, a China eCommerce agency is the best bet for you. It will set up your e-business, promote it, audit traffic, and help increase your sales.
So how do you plan to take your eCommerce business to the next level in China? Do you have any questions about the China eCommerce agency? Please feel free to leave your comments below, we’d love hearing from you.