Hiring a Dallas SEO expert is a good business decision that allows you to focus on core business activities. However, many business owners don’t know much about SEO and are confused about it.

Here we have mentioned things that you should expect from an SEO expert. In simple words, we have tried to outline the responsibilities and approach the SEO expert should take.

An Introductory Meeting

SEO is a combination of several optimization techniques that require input from the client. The SEO expert you select should organize an introductory meeting to gain more knowledge about your business, targeted customers, and host of other important things related to your business.

 The introductory meeting could be in the form of a video conference call or in-person meeting where both parties share the expectations; they have from each other. The meeting would be the right place for the SEO expert to define the scope of their work and also tell clients what they can expect from them.

The SEO expert would be in a position to discuss problems and strategies to overcome them after taking a closer look at your website. You can ask the SEO expert any questions or doubts about the or solutions expressed by them.

Perform a Site Audit

Most SEO tactics are focused on your website. This makes the site audit an important part of the entire SEO process. The SEO expert would perform a site audit to find out non-performing or low-performing elements and plan a strategy to make improvements.

 If you have a Google Analytics account, the SEO expert will need limited access to dashboards and reports to find out problems with your site quickly. The Dallas SEO expert may also use additional SEO tools to diagnose the SEO health of your website.

The SEO expert may take more time to perform an initial site audit as it depends on the complexity of the website. For example, websites with fewer pages will take less time than a website with more pages.

Share/Discuss Site Audit Report

A good SEO expert always keeps the client in the loop regarding SEO activities. The SEO expert should share and discuss the site audit report with you. The SEO consultant could send the site audit report by mail or plan a meeting to share and discuss the audit report. Based on the findings, the SEO expert would draw a plan to optimize your website to achieve your sales/marketing goals.

A good SEO consultant would never take unanimous decisions regarding SEO activities. The SEO expert will share and discuss the SEO tactics that need to be implemented to improve your website rankings.

The SEO expert would also give step-by-step directions on how the changes would be implemented and what kind of results you would see after implementation. The audit of the website and the report discussion would be based on the timeline that was shared while signing the contract.

Regular Communications and Meetings

Search Engine Optimization is a lengthy process that might need months to show results. You cannot expect overnight results after certain SEO tactics are implemented. A good SEO expert won’t stop communication after sharing a To-Do list. The SEO consultant would always share the progress of different SEO techniques.

Depending on the type of contract with an SEO expert, you will get regular reports via email that will let you know about things going.  A good SEO expert will always keep you in the loop about changes made to your site, and the results achieved.

Details of SEO Activities

You should stay away from SEO experts that avoid giving details of SEO activities in their plan and timeline. A good SEO consultant would freely discuss in detail the SEO activities they plan to implement.  The SEO expert should also provide you estimate about the time required to get results you have agreed upon.

A good Dallas SEO expert will study the targeted customer base and draw a local SEO strategy for it. You need to understand, the SEO tactics used for local search results are different from tactics used for an international/national audience.

These are some of the things you should expect from an SEO expert you choose to work with.