The restaurant industry is among one of the toughest out there due to lean margins and stiff competition. Restaurant owners and chefs need more than great food and outstanding customer service. They need a way to stand out, prominently, through visual branding that conveys their message. A restaurant advertising agency is a great investment with high ROI to help those in the food industry capture and keep market share.

Let’s explore five ways a restaurant advertising agency creates captivating content in 2022.

1. Brand Stories

Today’s consumers want to know the story behind the brand. For example, The Habit Burger Grill has been in operation for more than 50 years. While previous ads focused on the food, a restaurant advertising agency went deeper and created a short and effective documentary-style ad to connect consumers with the brand’s roots and identity. The story resonated strongly with viewers.

2. Multiplatform Launches

Today’s consumer enjoys a variety of platforms designed for individual tastes. The best restaurant advertising agency creates content that works across Facebook, Instagram, YouTube, Twitter and TikTok.

3. Influencers and Collaborations

Working with celebrities, influencers or industry heavy hitters is another way a good restaurant advertising agency helps to boost brands. This goes beyond simply working with whomever is “hot” on Instagram at the moment, and selecting collaborators that are known to enjoy, or that have the same values, as the restaurant they will represent. The ad agency knows authenticity is key.

4. Brand Refresh

Many restaurants are family businesses that are now being run by the third or even fourth generations. What worked in the past for reaching a target market has evolved with the times. An experienced and creative restaurant advertising agency knows how to update a brand in a way that honors the past while connecting with the future. This can include everything from refreshing the logo and mascot, to the platforms the ads are run on; to showcasing new menu items, to showing the story behind “old favorites” on the menu.

5. Thinking Outside of The Box

Did you know that KFC did a Hallmark movie called Recipe or Seduction? While the thought of a young Colonel Sanders whipping up a secret recipe (for love) is not what comes to mind for typical advertising, one does have to give a nod to the surprising 70% rating on Rotten Tomatoes. Your restaurant advertising agency of choice may not suggest that you create an entire movie around your soup or rack of ribs, but they will get you thinking outside of the box – way outside of it. Today’s world is more consumer-savvy and connected than ever. Therefore, ads must run the gambit from content to engagement to entertainment, and beyond. Creating a blog or podcast, sponsoring ads on YouTube, doing Ask Me Anything spots on Reddit – these are just some ways restaurants can get ahead. Trust your restaurant advertising agency to help you showcase what you love in new and innovative ways.

Choosing the Best Restaurant Advertising Agency in 2022

Are you a restaurant owner looking for an agency that uses the modern strategies listed above? You’ll find several agencies happy to work with you; here is how to choose among them:

• Experience matters. This doesn’t mean you need to only work with an agency that has been around for decades. New and up-and-comers are great to work with too! Take a look at the agency’s body of work and see if it resonates. The experience range should be covered in a gallery or portfolio, and if the company is new, they can have “mock” campaigns made up to showcase their range.

• Communication is key. The best restaurant advertising agency will consult and collaborate in a way that makes you feel comfortable, supported and heard.

• Testimonials, likes and clicks. A successful restaurant advertising agency has great testimonials, and their online campaigns will show plenty of likes, clicks and positive comments.

Work with a Creative Restaurant Advertising Agency Today

The ideas and expertise of a modern restaurant advertising agency will put a fresh perspective on your brand, excite current customers and drive in new clientele. For a complete refresh, to capture market share, or to show your history and story, contact an agency today.