You’ve heard it time and again: you need advertising if you want to see success in your business—but what exactly can you expect to get from an advertising agency in Los Angeles?

What is an advertising agency all about?

Advertising agencies in Los Angeles are also known as creative agencies. Why? Because they are dedicated to finding creative solutions for promoting your company and products. Some advertising agencies also handle some promotion and marketing, but for the most part, it is an outside firm that is responsible for overseeing the branding strategies and promotions of its clients.

What should you look for in an advertising agency?

There are a few services that you will definitely want your advertising agency to be equipped to provide for you, but even before you check to see which advertising agencies Los Angeles can accommodate your needs, you should check to see which agencies work with your company’s overall vibe, though. You want to work with an agent who shares your vision and understands the tone of your business, and you want to work with an agency that shares your sense of purpose and is willing to collaborate. From there, you will be able to create a strategic process that works with the tone and pace of your business, and that helps you fulfill your objectives without having to distort your messaging or overall experience of your brand.

What services can advertising agencies in Los Angeles provide for you?

There are actually different types of advertising agencies in Los Angeles, and the type of agency you seek out will determine the kinds of services you can expect. These types of advertising agencies include:

• Full-Service Ad Agencies – which offer a comprehensive range of services, covering both traditional and digital marketing strategies, including ad campaigns, strategic planning, TV ads, social media management, content creation, web development, radio commercials, SEO, graphic design, lead nurturing, and more. If you need the full spectrum of marketing and advertising, this is probably the right type of advertising agency in Los Angeles for you.

• Traditional Ad Agencies – work with traditional media, including newspapers, TV commercials, radio, and print. If your target demographic is more likely to respond to traditional media than to digital media, then this is the advertising agency in Los Angeles you should choose.

• Digital Ad Agencies – are all about the online world. Their services include SEO (search engine optimization), social media marketing, website design and development, lead generation, email marketing, account-based marketing, marketing automation, and more. If you are trying to reach a very specific demographic through online platforms, then these are the advertising agencies in Los Angeles for you.

• Social Media Ad Agencies – are all about social media platforms, optimizing ad content for Facebook, Instagram, Twitter, LinkedIn, and more. If you need someone to boost your online presence and work around the complex social media algorithm changes, then these are the advertising agencies in Los Angeles for you.

• Public Relations Ad Agencies – are used for enterprise-level companies who need to monitor and improve public relations to manage the company’s public image. If you are looking for brand image management, then these are the advertising agencies in Los Angeles for you.

• Creative Ad Agencies – are where the really fun stuff happens. Creative advertising agencies in Los Angeles are all about thinking outside the box to provide advertising solutions that read like entertainment for your demographic. They typically offer services like logo design, print marketing, letterheads, billboards, and business cards, but they are also all about turning traditional advertising campaigns and strategies into modernized solutions that are more engaging for today’s audiences. This is where you will find alternative advertising, like alcohol marketing and video game advertising—and these are where you can make a big impact on your brand and your sales if you source the right expertise from the best agency.

What are today’s most effective advertising techniques?

You still need a foundation in traditional advertising, but to make a big impact today, you need to shift out of the mindset of traditional mediums and consider where people are finding their entertainment, and what that entertainment looks like. If you can infiltrate your product into a popular entertainment medium in an interactive and engaging way, then you’ll be miles ahead of your competitors. Talk to your advertising agencies in Los Angeles to see what’s possible for your company.